DiscoverSuccess On Your TermsThe Underdog Cycle in Business: How to Use Being Underestimated as Your Greatest Advantage | Ep 98
The Underdog Cycle in Business: How to Use Being Underestimated as Your Greatest Advantage | Ep 98

The Underdog Cycle in Business: How to Use Being Underestimated as Your Greatest Advantage | Ep 98

Update: 2025-09-09
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Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

If you feel underestimated right now, good. That might just be the fuel you need.

In this episode, I break down The Underdog Cycle in Business, the repeating pattern entrepreneurs fall into when they start as the underdog, get hungry, win, then risk losing their fire.

Here’s what you’ll learn:

  • The 4 stages of the Underdog Cycle and how they show up in your business.

  • Why underdog energy is a superpower, creativity, drive, sharper messaging, deeper client connection.

  • The trap most entrepreneurs fall into (and why relying on “prove them wrong” always leads to burnout).

  • How to break the cycle and build momentum that lasts, even when nobody’s doubting you.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

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The Underdog Cycle in Business: How to Use Being Underestimated as Your Greatest Advantage | Ep 98

The Underdog Cycle in Business: How to Use Being Underestimated as Your Greatest Advantage | Ep 98

Natalie Potts